Algae Crisis



The not-so-sweet history of Florida's algae crisis


Waterways on the Treasure Coast are a soupy, eye-stinging mess. What happened?


At WhereBy.Us, I worked in a central role overseeing editorial video production for a network of five locally-run publications. Prior to managing a team of producers there, I worked with the writers and journalists at our publications to produce videos that could be written and edited remotely. This video on Florida's algae crisis is an example of that. I created explainer script templates for our local team members, edited their paper scripts, worked with them to record narration, sourced copyright-free media online, and turned their scripts into short explainer videos for social media. These videos were used to as part of paid aquisition campaigns to generate new subscribers for each publication's newsletter, our core product.


Producer / Editor / Animation